Welcome to our series on website development. We’ve put together a few articles to showcase the stages of website development, the tools used and how to avoid the most common mistakes.
As a business, your website is your most powerful selling tool. If someone wants to find out more about you, chances are that a search engine will lead them to your website. It’s your chance to sell your business, inform people and gain new customers. It’s important to have a website that flows and gives people all the information they need about you. It may sound easy, but there are a number of things to consider when building a website.
Planning is key. Analyse market research, look at trends and research your target audience to get an idea of the objective of your website. Will it sell, inform or collect information? Is the look and feel in-line with the target audience? A detailed scope will help with planning the project and clarity on how to organise content.
When designing the website, remember that simplicity sells. Easy to navigate sites with clear and to-the-point information works. No one wants to read lengthy paragraphs – they want the information quickly and in a clear format. Creating a good wireframe, whether hand-drawn or using apps such as Adobe XD or Sketch will give you a clear structural design before getting technical.
Finally, you need to set up the site. There are many tools such as Google Web Designer, WiX and WordPress that can be used. Each comes with its pro’s and con’s which we will explore in our next article.
For now, take a look at our info-graph below for a visual on the stages of website development. If you have any questions or need help with a website please get in touch